Content Management Systems
What is a Content Management System?
A Content Management System (CMS) is the database
software that gives you full control of your dynamic website.
Your information can be updated easily, as often as needed, without
having to use a web designer or have specialist skills within your staff.
Changes can be made from anywhere with an Internet Connection.
In addition, a custom Content Management System can be integrated
with your business administration database. For instance data can be captured
via the website, and transferred to your central database for strategic marketing, sales or other activities. Alternatively information can automatically be uploaded from an existing database to your website (such as best selling products or special offers), to keep it up to date with minimum effort required.
Website integrated with
administration and marketing database
AreYouDancing.com has a custom Content Management System that
stores data about partner dance events in the UK. Information is presented
on the website in a simple, easy to use calendar, that can be personalised
by each user to list events for their chosen dance styles and counties.
The website includes an extensive administrative back-end which
allows dance organisers to keep the website up to date with correct
and relevant information about their own dance events.
Information is downloaded from the website every evening for
statistical analysis, including a full breakdown of membership and event
information by dance style, county, and other criteria. New event organisers
can be targeted in regions with low coverage for a particular dance style. Similarly existing organisations can automatically be reminded when they no longer have any current events listed. Campaign success rates are also monitored.
The Glass Menagerie, Gloucestershire
John Aubry designs and creates glass sculptures, windows and jewellery. Although he could change the wording of his previous website, he was not able to easily add photographs and images. This is essential, as John needs to upload images of new pieces of work and remove those that have been sold. The content management system behind his new website now gives John the flexibility he needs to do this.
McTimoney Chiropractor, Cheltenham
Sarah Mattos is a McTimoney Chiropractor based in Cheltenham, Gloucestershire
Her previous website was difficult to update, and did not appear in the top 10 pages of search engine results for phrases that potential clients would use. An easy to use content management system now allows Sarah to update her website quickly and easily. Improved SEO (Search Engine Optimisation) ensures a high ranking in Google and other Search Engines for keywords and phrases important to Sarah’s business.
Please also have a look at some of our custom dynamic websites and
custom eCommerce systems backed by content management systems.