SEO and Integrated Website
Website optimisation and integration with administration and marketing database
This dance website is integrated with a back-end database for automatic updates, marketing analysis and efficient client management.
Key services used for this project:
Information on this website is presented in a simple, easy to use calendar. Although the website holds data for all dance styles across the UK, each member (or visitor) can personalise the website to list only events for their chosen dance styles and counties. For maximum flexibility and ease of use for visitors, the website had to be custom built.
Efficient search engine optimisation ensures AreYouDancing is number one in Google, and other search engines, for a wide range of dance related phrases.
The website is integrated with the back-office database which enables staff to track all contacts and manage billing as appropriate with registered organisations.
The website includes an extensive administrative back-end. Dance organisers can login to their own separate area in order to add their events and update information as and when required. Dance websites developed on behalf of organisers include a calendar or list filtered to show only their own events. Many different dance websites source their data from AreYouDancing, so in this way data only has to be added once and is then automatically fed to other relevant sites.
Information is downloaded from the website every evening for statistical analysis, including a full breakdown of membership and event information by dance style, county, and other criteria. As the website is integrated with an administration and marketing database new event organisers can be targeted in regions with low coverage for a particular dance style. Similarly existing organisations can automatically be reminded when they no longer have current events listed. Campaign success rates are also monitored.